About Our Shop

We are a daughter and mother team, fulfilling our lifelong dream. Our Ultimate dream was born in January 2020 when we decided to start a small business focusing on unique products that you wont just find in any store.  During 2020, Ilana fell pregnant with her first-born daughter, and this was one of the big drivers to launch the Ultimate Baby range.  As a proud grandma, Melanie started putting the concepts into production for the little one and the small business took off.  With this we have recently launched our new favourite festive range.  We are constantly being creative behind the scenes and will be launching new products regularly.

Ilana aka “Artsy Fartsy”

(The one who comes up with the concepts)

I am an enthusiastic individual who is inspired by beautiful things in life.  I have always been into creative things. From drawing to designing and making things ever since I was a child.  I have a passion for creativity, exceptional quality and service delivery.  To me it is all about the journey, the experience and the quality of delivery.

Melanie aka “Executor”

(The one who puts the ideas into practice)

I am passionate and excited about arts and crafts.  I love to see the bigger picture and to take our ideas and to make it real.  Not only does this create excitement and joy for me, but our products bring joy to others too.